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Michael Moss, Pulitzer Prize-winning investigative reporter, explains how food manufacturers are making food addictive. He describes how food scientists and marketers exploit the addictiveness of the foods created as the crux of the public health crisis in the US. Michael Moss, the same author of “Sat, Sugar, Fat”, wrote another Pulitzer Prize winning book called hooked. This book explains why junk food is addictive. It shows that when we eat processed foods, that the chemicals alter our own capacity to control our eating habits. This creates a “hooked” state of mind and prevent us from controlling our own eating habits. Moss explains that food is addictive, like drugs or alcohol. And to what extent does the food industry know, or care, about these vulnerabilities? As an investigative reporter, Michael Moss uses the latest research on addiction to show that our bodies are hardwired for sugar. Eating sugar is like consuming drugs as it triggers the same area of the brain. The book highlights the decisions made at the corporations that make ready -to-eat meals like Nestlé, Mars, and Kellogg’s. The book shows how these companies try to hide the excess sugar they put into manufactured goods and sell it as a diet fad. The book highlights how the companies that make processed foods are contributing to the obesity epidemic as their food is creating eating compulsions. The book illustrates the marketing campaigns and legal battels that are used to convince consumers that they ready-to-eat foods are beneficial to their health.

Summary:

• Understand why junk food is addictive
• Learn how the chemicals in processed food will alter our own capacity to control our eating habits.
• Be able to recognize when clients cannot lose weight due to a constant intake of processed foods.
• Help prevent yourself and your client from uncontrollable eating habits.
• Be able to explain that food is addictive, like drugs or alcohol.
• See the food industry from the perspective of an investigative reporter
• Recognize that eating sugar is like consuming drugs as it triggers the same area of the brain for addiction.
• See the decisions made at the corporations that make ready-to-eat meals like Nestlé, Mars, and Kellogg’s.
• Know what form excess sugar takes in manufactured goods and identify it as a fad diet.
• Understand how the large food corporations are contributing to the obesity epidemic
• Know the marketing campaigns and legal battels that are used to convince consumers that they ready-to-eat foods are beneficial to their health.